Establish credibility in front of your potential new customers.
At ActionCOACH Truro we have a varying client base, covering the hospitality industry, photographers, food and drink suppliers, and the construction industry (to name a few). They all have one thing in common, all of our clients are selling a product, as are we.
We like to teach our clients the importance of testimonials and how they can be a key content element to include on your website and marketing promotion. Testimonials promote your service and encourage potential customers to make a purchase. By using testimonials you are introducing content that will establish credibility and reliable services within your business.
We have had the pleasure of working with Claire (LLE Photography) for over the past year, helping her achieve a Net Profit increase of 1140%. Take a look at her testimonial, and discover the key content your clients should be using within their testimonials for you.
For a testimonial to be creditable and include relevant information that not only sings your praises but is honest and reliable, we suggest there are three main areas to include.
1) Before. When the client was a lead:
The client could have experienced hesitation or uncertainty before deciding to pursue their purchase with you. Throughout this stage of their journey, they could have experienced doubts & difficulties before they decided to make a purchase. These feelings will be relatable to other potential new clients in the same position, therefore they will resonate and appear informative to the reader.
2) After. The client’s revelation:
This stage will discuss their experience after they decided to purchase your product. Throughout this stage of the testimonial, the client should be inspired to discuss how your product has helped them and eliminated the previous negative experience they discussed.
3) Experience. To generate an emotive response:
Conveying an emotive response will engage the reader as they will develop an understanding of how the customer felt and what they achieved from investing in your product. They can discuss their end results and use qualitative and quantitative data. This is the time to let everyone know the success, happiness, and quality they received from your product.
Take the time to contact your current customers and ask them if they will provide you with a testimonial. By sharing their success story they are helping you showcase the quality of your product to potential new customers. This creates a tool to engage new prospects who can begin their journey to trust and commit to your brand.
We have shared a video, however, testimonials can take many forms. Think of social media posts, quotes, questionnaires, and reviews.
