What happens when one of the greatest marketing minds in history takes the stage? You get this.
In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn’t hold back.
He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn’t theory. This is real-world insight from someone who’s been in the trenches.
From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.
Expect laughs. Expect brutal honesty. Expect notes.
